Ҽ <ݷ ô > 츣 ڻ ‘Ƹ ’ ¦ ÷Ȱ, Ҽ <ȭ > ¿ ֿ ù ‘ȭ ’ ߾ߴ. Ǵ ϱ. ż ٶ ġ ãƿ ܿ Ŀ ܿﳯ ߴ. , ַַ 帶ö ö Ǯ ڶ ڸ ø ߴ. ҽÿ ãƿ Ƶ ־ dz Ȳ, ǽ ÷ȴ. δ , Ư ܾ Ű ߴ. ø ٸ κ ΰ Ư Ʈ Ѵٴ . 귣 ̷ Ư ÿ ȰѴ.
ó ̷ ϱ ߰, ʷ 1949 Ϻ. ȸ ̾Ͱ Ḧ ũ Ź . 1986 Zڰ ߾Ϻ ʷ ˷ ִ. ȰȭDZ 1990뿡 鼭. Ȱϴ оߴ ȭǰ, ǰ, ֹǰ ε κ ǰ ȭѴ. Ӹ ƴ϶ ȭ, ȣ, , ڵ, м, Ǽ о߸ ϰ ϰ Ȱǰ ִ. ǰ 쿡 Һڿ 귣 ̹ νŲ. ȿ Ȱ ֱ ǥ ʷδ 9 ڿս ѳ ÷ 10 λ, 1 ָ ִ. ڿս ħ ø ϴ ñ׳ó ‘ʸ(Greenery)’ ο ÷ äµ, 귣 DNA ϳ ڿ ܸ ǥߴ. λ ִ ݱ, ƽŽ, ӽũ 췯 ñ׳ó ‘ Ʈ(The Moment)’ 湮 ߴ.
ܼ ǰ Ѿ ϳ θƮ Ҹ Ȱ ʵ ָ ϴ. 2020 10 ʺ ް żȭ 12 忡 ‘߾ ǰ ̾߱’ ȭ پ ⸦ ġ ü ִ θ ߴ. ̴ 2019 3 ǽ ÿ Һڵ ߰ſ ɰ û ȹ ̺Ʈ. Ʈũ 㽺ŲƮ Ҽ ȭ <> ȭ ۰ Բ ֿ ǥ ִ 15 ⸦ ִ. Ƽ ۷ Ʈ Ǹߴ.
ݵ 츮 Ȱ , ϰ ǰ ִ. ̴ ȿ Ǿ . 귣尡 ÿ ̰ Ȱϴ ˱ ؼ θð İ Ư ذ ʿϴ. 켱 θ Һڰ ̼ Ǵ ܿ ǽĿ ǰ̳ 귣忡 ȣ ģٴ ָ ̴. Һ ǽ ǰ 귣忡 Һ Ŀ ľ ÿ ϴ ̴. İ ҷ ִ ǥ ̴. ð û Ƶ İ Ƶ ϴ 踦 óDZ . 2006 < (Journal of Marketing)> Ư ǰ ȫϰų Ǹ ϸ ȣ Ѵٴ Ƿȴ. 2013 Z Բ Һڵ ð ª 湮ߴٴ ƴ. ó İ ڱϴ Һ ǽ Ư ǰ̳ 귣忡 ̹ ɾֱ θ ȿ Űü ̴.
ô 帧 ȭϰ Ѵ. . ٸ ؿ. 1996 Եȭ, żȭ, λ , Ǽ ġ Ʈ 귣 ؿ Ʈ ǥ . “â ȭϴ ־ϴ. , , 븦 ȣϰ پ ʾ. ֱٿ ȮǸ dzϰ پ Ⱑ ߵǰ ־. ׳ ‘ ’̾ٸ ‘ٶ Ҿ 翡 û ’ ϰ ü ǥǰ .” ȭ Ѿ ñ׳ó 귣 ̹ , ο ǰ ̹ پ ִ. 귣 ̹ ֵ ǻ, ̱, 巹 Ǿ, ָӴ, Բ ϴ ͵ Ʈ. ε Һ Ȱ İ ô Ȳ ȭ ̴. “ ֱ Ȱ Ŀ ־. ϰ ִ Ȩ ̱ ̸ . Ư ش ڷγ19 鼭 ߾. ̷ ô Ȳ õ ϰ · ֽϴ.” Ҿ ǥ ܼ ο Ѿ ױ, , ɼ ̶ ٿ.
츮 ȣϸ پ ð ̸ ӿ Ѵ. ũκ ο Ƶ , ô´ٴ Ǿ. ̵ ð ָϴ ߿ ã Ե ̴. ð ϰ ϰ ̶ ȵ . Ÿ ڳ ̴ ڵũ ְ.
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